Dating Taylor Swift is a scary proposition. After all, if you do not play your cards right, you can expect to be ditched soon. And then, she’ll rub it in with songs like, ‘We Are Never Ever Getting Back Together’ or ‘I Knew You Were Trouble’. And her fans would be ready to even murder you while she would have her coffers full, all thanks to these compositions!
Similarly scary is the task of content writing for a small business. If you do not get your points across, fail to find the relevant topics to talk about, or don’t have a well planned content strategy in place, your business goals would go for a toss. However, if you understand the nuances of creating powerful content for your small business, you can bring in more customers and take your business to the next level.
Today, we’ll bring to light some common mistakes and pitfalls that make content writing for small businesses scarier than dating Taylor Swift.
Compromising on Quality and Authenticity
With an increase in the number of small businesses, all of which have been vying for attention online, customers seek more authentic, informative and targeted web content rather than mere promotional ones. Therefore, your content must be appealing to the visitors of your website, answer some of their pain points, and offer useful suggestions and tips, while arousing their interest in your business services or products. Though you may have a million other things on your mind and find it difficult to create quality content, try to squeeze some time out from your busy schedule for the task or better still, hand it over to the professionals. Remember – presenting authentic and quality content builds your credibility in your chosen niche. So, why resort to shortcuts and compromise on these aspects when you know they can adversely affect your business?
Not Having a Content Strategy
One of the most significant marketing tools for a small business is the web content it generates. Unless you have a content strategy in place that highlights the core missions of your business and matches your goals, you may not get the desired returns for the time and effort you put into generating those blogs, articles or press releases. So, develop a content strategy that includes targeting your core audience, identifying the best keywords, developing unique content, building credibility in your chosen niche, improving your visibility across search engine results, and finally, helping you get leads and increase sales, thus bringing you the desired ROI. You can take inspiration from Taylor Swift’s ode to past boyfriends and how she writes songs after almost every breakup of hers. She may make it seem like a cakewalk but for you, creating a content strategy will be a tough task….in fact, tougher that dating her for sure!
Neglecting the Use of Targeted Keywords
Just like Taylor Swift’s use of unique ‘teenage love’ themes to grab eyeballs and interest of her target audience, you too should be creative and focused on attracting your target audience with specific keywords. With a limited budget, it becomes extremely important for small businesses to reach their target audience and make people aware of what they can bring to the table. Therefore, starting from Meta Tags to keyword-rich content and image ALT tags, they need their keywords evenly distributed to help show up high in SERPs.
Creating an Audience Connect
The phenomenal popularity of Taylor Swift is attributed to her ability to connect with her fans and followers. Dating such a rock star is surely scary. But for a small business, it could be scarier thinking about how to handle a growing legion of fans and followers and more importantly, keep them happy and coming back. However, if you can’t keep up, your business is bound to suffer. Taylor Swift may have written and sang ‘Last Kiss’ after a break-up but even wondered what will happen to your venture if your audience kisses your content and business goodbye? Mayhem!
So, rather than being all salesy and preachy, listen to your target audience and try to understand their needs and wants. Be a human out there to create that elusive audience connect; don’t be a mere robot that’s out to make a killing without any emotion or empathy.
So, are you ready to empower your small business with the power of words?